Sumsub vs Onfido: different shortlists, not interchangeable logos
Sumsub is the more legible starting point for a buyer who wants public entry pricing and a broader KYC-to-transaction-monitoring stack. Onfido, now Entrust Identity Verification, deserves the shortlist when individual identity proofing, document coverage, and an enterprise IDV workflow are the center of the purchase.
Choose Sumsub for broader consolidation
You want KYC, KYB, screening, case work, and transaction monitoring evaluated under one commercial relationship, or you need a public self-serve baseline before talking to sales.
Choose Entrust when ID proofing is the hard part
Your primary problem is document and biometric verification across a wide document estate, with workflow design and fraud signals around the identity journey.
Decide Sumsub vs Onfido with a replay set
Neither vendor’s marketing coverage predicts first-pass success for your country, device, document, and customer mix. A controlled bake-off should decide the contract.
Quick comparison
What Sumsub and Onfido publish before a sales call
| Decision point | Sumsub | Onfido / Entrust IDV |
|---|---|---|
| Current name | Sumsub | Entrust Identity Verification; Onfido docs and SDK names remain in circulation. |
| Public entry price | Basic: $1.35 per verification, $149 monthly minimum. Compliance: $1.85, $299 minimum. Checked 18 July 2026. | Not published on the current product page. Request a quote and billing-event definition. |
| Public product emphasis | KYC, KYB, AML screening, transaction monitoring, fraud prevention, and case management. | Document, biometric, and data verification; fraud detection, workflow, compliance, and authentication. |
| Published document claim | Country and document coverage is published across product materials; validate the exact documents in the dashboard. | More than 2,500 document types and passports across 195+ countries, per Entrust. |
| Commercial clarity | Public starter floor; enterprise terms still require a quote. | Quote-led. No public unit rate found on the official product page. |
| Most important unknown | Whether consolidation produces better outcomes than best-of-breed components for your flow. | Effective approved-customer cost once enterprise terms, retries, and manual handling are included. |
“Published” means visible in the cited official material on the review date. It does not mean contracted features, coverage, or prices will match your quote.
Pricing
Sumsub vs Onfido pricing needs one denominator
A $1.35 verification is not a $1.35 approved customer. Minimum commitments, charged retries, AML and address add-ons, vendor manual review, and your own analyst queue all sit between those two numbers.
Ask both vendors to mark the exact billable event in writing: session created, check run, attempt submitted, applicant completed, or applicant approved. Then model the quote at p50 and peak volume.
Model both quotesBake-off
A Sumsub vs Onfido test that can change the decision
- 01
Build a stratified replay set
Include enough consented or synthetic cases to report every material country, document, device, risk, and known edge-case cohort separately. Publish the counts; do not average away a thin or failing market.
- 02
Freeze equivalent flows
Match required checks, retry limits, liveness mode, sanctions settings, and escalation rules. A more permissive flow is not automatically a better engine.
- 03
Measure the funnel by cohort
Report first-pass completion, retry-adjusted completion, false rejection, false acceptance review, manual-review rate, p50/p95 decision time, and inconclusive reasons.
- 04
Price the approved outcome
Include vendor usage, minimums, add-ons, analyst time, recontact, and abandoned acquisition spend. Divide by customers who reach your approved state.
- 05
Test the operating week
Replay webhook failures, duplicate applicants, vendor outage, policy change, data deletion, subject request, and audit export. The happy-path demo is the smallest part of ownership.
Contract questions
Contract questions for both KYC vendors
- Which actions consume a billable unit?
- Are retries, duplicates, or inconclusive checks charged?
- Do minimums pool across KYC, KYB, and screening?
- Which checks require separate data-provider fees?
- What are the p95 support and incident-response times?
- Can we export evidence, reason codes, and audit history in bulk?
- What retention and deletion controls apply by region?
- What happens to data and workflows at termination?
Evidence
Official Sumsub and Entrust sources
Public Basic and Compliance plan prices, minimum commitments, and included features.
Vendor description of KYC, KYB, AML screening, transaction monitoring, and fraud products.
Current product scope: document, biometric, data verification, fraud, workflows, and compliance.
Vendor-published document and country coverage.
Official notice of the 9 April 2024 acquisition and migration to Entrust branding.